WHAT WE DO...
"And they named it Brand Effects..."
A division of OKD Marketing Group, Brand Effects Promotions entered the world in the fall of 1995. Still just a precocious pre-adolescent, BFX has established itself as a leader in the entertainment and sports marketing fields. As a turnkey agency parented by OKD, Brand Effects also offers its impressive client list a wide range of additional professional services ranging from in-store POS to fully edited print, radio and television advertising.
BFX specializes in three key areas:
| Promotions
BFX cuts through the clutter with innovative promotions that grab attention…and hold on tight. |
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Event Marketing
From on-site sampling to intercept programs, eye-catching promotion to full event production. BFX ensures our clients demand attention at national and regional events including:
• Telus World Ski & Snowboard Festival ~ Whistler
• Molson Indy ~ Toronto, Vancouver
• Vans Slam City Jam ~ Vancouver
• Extreme Sports Series Skiercross ~ Banff
• Wakestock ~ Toronto Island
• Canadian Motorcycle Shows ~ Toronto, Vancouver, Calgary, Edmonton
• Ski And Snowboard Shows ~ Toronto, Vancouver, Ottawa, Calgary
• Warren
Miller Tour ~ Coast To Coast
| Licensed Programs BFX has secured rights to utilize action sports marketing film and music properties for promotional, broadcast and retail initiatives. We currently have rights to popular properties from producers including Matchstick Productions, Freeride Entertainment and Sacred Ride. We’re always on the lookout for new properties. |
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Our clients also turn to BFX for core services including…
1. Strategic Research and Planning
2. Media Negotiations/Buying
3. Promotional Concept and Development
4. Sponsorship Acquisition
5. Creative Development
6. Contest Administration, Clearing and Fulfillment
7. Digital Marketing
8. Public Relations







