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Xtreme Whistler ContestTo promote CanWest Communications’ Xtreme Channel, Brand Effects was engaged to use its event teams to offer consumers a chance to win a trip for two to Whistler, BC. Winners had a choice of attending either the winter World Ski & Snowboard Festival or the summer Crankworx Freeride Mountain Bike Festival. The BFX teams traveled to various Xtreme events offering onsite consumers a chance to win, and spreading the word about Xtreme Channel’s exciting programming. |
