Rock Star Pixman Program

Supporting the launch of CHTV’s Rock Star: INXS, BFX kicked off a four-week promotion campaign at the Live 8 concert in Barrie, Ontario. Based in Toronto and Vancouver, the promotion featured the use of innovative PIXMAN ‘wearable technology.’ Combining the experience and personality of event teams with the latest in outdoor mobile media, BFX’s Rock Star: INXS teams turned heads from Toronto’s Dundas Square to Vancouver’s Gastown.

© 2005 Brand Effects Promotions, an integrated company of the OK&D Marketing Group