Radox / BBC Canada Spa Contest

Radox, the U.K.’s favourite washing and bathing brand, was seeking to gain profile in the Canadian market. BFX teamed Radox with the BBC Canada television channel for a web-based ‘Win a Spa’ contest that viewers entered through the BBC Canada website. The contest was promoted on TV and in stores offering Radox products for a three-month period.

© 2005 Brand Effects Promotions, an integrated company of the OK&D Marketing Group